The Zefr persona is a mixture of our brand promise and the values of our employees. We're reshaping the world of video advertising with innovation, boldness, and expertise. We make sure these traits come across both in design and messaging.
We make ad campaigns more productive and viewership more enjoyable. That’s why we’re so hopeful, upbeat, and promising. We are bright, colorful, but never overly-polished. We have fun, but we know when to get down to business. We aren’t too playful, infantile, or lighthearted. Our work is far too important for so many iconic brands. We live and breath culture. We’re so closely tied to the pulse of culture that it is impossible for us to be too corporate, mellow, or boring.
Status quo fans, we are not. When everyone else takes the stairs, we use a bungee cord. We're bold because we're direct. We think the best way to make something stand out is to cut the clutter around it. We love minimal and punchy. We hate loud and heavy.
We believe in our mission and we back up our words. We use third party voices to prove our claims and we create thought leadership to help drive the conversation. Our messages are always backed by data and it's always consistent.