Sales Presentations

This section serves as a guide to Zefr branding elements and is not intended as a tutorial on presentation creator tools (Keynote, Powerpoint, Google Slides, etc). View templates here.

These templates are built for sales decks, but the principals should be applied across all presentations. If you have a custom presentation, whether internal or external, the creative team is available to support you in building this collateral. 

Submit request: 

Templates 

Installing Keynote Theme

1. Install the Keynote theme and color palette.

  • Download both the Keynote theme (.kth) and color pallet (.clr) here

  • Open the Zefr_Theme.kth file and select "Add to Theme Chooser".

3. Save color palette.

  • Drag and drop the colors to save and use throughout the presentation.

Installing Powerpoint theme

1. Download the PowerPoint theme from the 

2. Select "Open" from the PowerPoint startup screen "Save as Template".  

The template will be saved to the "Personal" templates section.

 

2. Add the color palette.

  • Select the color wheel on the right panel.

  • Go to the color window and switch to the “Color Palettes” panel. (Third option from the left)

  • Select the gear in the Color Palettes panel and choose “Open”.

  • Navigate to the “Zefr_2018.clr” file you downloaded.

What's Changed?

Cover and Thesis Slides

Working towards our goal of becoming laser-focused on the Zefr value proposition, we want to establish that every presentation begins with one of two themes: 

Product

Ad Experience

Any situation where we are introducing the Zefr thesis, we want to show the product or people.

Abandon the use of the "BrandID Honeycomb" visuals. 

 

Color on Slides

The color for text has changed from grey to the darker charcoal. 

New 

#292929

Old

#666666

Headline break is now skinnier. 

You can still use Zefr colors to create hierarchy in type, but body text should always be charcoal.

Deck sections are no longer separated by color. No need to match the colors between cover and headlines slides.

 
 

Icons

Access icons from here

Use the white options for icons over images. 

Use the white icons with color circles for white backgrounds.

Submit a Request

If you have a custom presentation, whether internal or external, the creative team is available to support you in building this collateral.

1. Submit request at: 

2. Click "Create" 

3. Under "Project", select "Creative Team (CT)" 

 
 

Additional Resources

Keynote Tutorials

PowerPoint Tutorials

Get the assets in the Zefr-Creative team drive